"Sh*t" on My Car - Wrapify Campaign #1 - Wrap Up
From mid-May to early August my car was wrapped with advertisements of a Chicago shared office space company, Make Offices. Through a third party, Wrapify, I was compensated approximately $.20 per mile.
According to a Wrapify representative, I drove 1,300 miles within the "campaign zone". Earning a whopping $264 during the three-month campaign. (I know REAL big bucks!)
Due to confidentiality, Wrapify could not share the number of impressions generated but I would say it was well worth the money Make Offices paid.
While it was not enough money to give up my day job nor as much as I expected, it was a great deal for all parties.
I received some extra spending cash for driving places I was planning to go anyways.
Make Offices had innovative advertisements throughout the city of Chicago and across the Midwest for 3 months.
Wrapify made money off connecting the advertiser/driver and facilitating the wrapping process.
Overall, I had a great first campaign experience. Below are my grades of the different phases of the experience:
Pre-wrap
Grade: A
Collecting tax info, car info, and signing agreements were seamless. Via Docusign the whole process was handled electronically and nearly all through the app. I can only remember one document I had to access the driver portal to sign via standard PC.
Improvements: Being able to do the whole thing from the app would be impressive and damn cool. Get that one form on the app.
Wrap application/ removal
Grade: B+
Communication and coordination between Wrapify and wrapping vendor were great. Wrapify paid for $25 worth of Uber/Lyft rides for drop off and pick up.
Improvements: Add more vendors to make wrap application/removal less of an inconvenience. It's impossible to get to AND from anywhere in different Chicago suburbs for $25. Maybe find a service like StearClear to add a pickup/drop off service to eliminate the requirement of interaction with the wrapping vendor.
Mobile application
Grade: C
The app contained clear and concise information about your campaign, driving and the amount you earned in a day/week/month.
Improvements:
- Stronger notifications/information when you hit your daily targets.
- Replace cheaper miles with more expensive ones after hitting your daily target. I am already not earning for miles driven over the daily cap. At least register my most lucrative 30 miles.
- An integration with GPS on a phone to trigger an alert for drivers to turn on app to track miles when leaving your house/ office.
Payment
Grade: A+
No issues with payment. With direct deposit of paychecks, most of us expect seemless receipt of payment these days. Wrapify lived up to the expectations!
Improvements: None
That being said, I signed up for my second campaign… check out Macho Man Randy Savage on the side of my ride!
