"Sh*t" on My Car - Words for Wrapify

"Sh*t" on My Car - Words for Wrapify

Through Wrapify, an advertising platform connecting drivers and brands to create powerful on-vehicle advertising, my car was wrapped with advertisements for a Chicago shared office space company, Make Offices, from mid-May to early August. 

Wrapify Champaign Set Up

Via my blog series, “Shit” on My Car, I chronicled the driver experience. Through this experience, I learned a valuable lesson in communicating clearly to establish expectations you can live up to. 

Wrapify's communication around the how much money you are going to make as a driver must be improved. 

For example: when signing up for my second campaign, the app stated I would be making “$15-$33 Daily Earnings based on a full wrap”. Yet the campaign featured only partial wraps. If you have less than a full wrap, you will not be making anywhere near this much. The actual amount you will make is very hard to find.

I assume this presentation of the offer is not intentionally misleading but it feels a lot like Mercedes showing the AMG model on a commercial but using the "starting at" price for the bare bones, cloth seats, crank windows model... 
 

Start with the Facts - Communications

Start with the Facts - Communications

"Sh*t" on My Car - Words for Potential Wrapify Drivers

"Sh*t" on My Car - Words for Potential Wrapify Drivers