Discover the unique story behind 'JSAND4MAYOR' - from being a humorous slogan during high school football games to becoming a Twitter handle that sparked a career transition.
All tagged Social Media
Gen Z on Pinterest: A Marathon, Not a Sprint for Brands
Discover why Pinterest's Gen Z focus is a strategic long game set to pay off big for brands willing to invest.
One liners - Web leads are invested active buyers
Invest in active buyers because active buyers are invested in you! Leads from your digital channels have invested a very precious resource into your potential partnership, their time.
Who is winning - Slack or Microsoft Teams?
Slack stock price takes a hit which signals they may be losing the Collaboration Software war to Microsoft Teams. Read on for a “no but” argument that compares Microsoft to Facebook.
Emojis - too far or not far enough?
Are emojis helping or hurting your communication? If used effectively they can make the complex, simple. If used incorrectly they can make the simple, complex.
Digital Concert Experience
Consumer expectations are changing faster than marketers and business operations can keep up with. Live events do not fall outside these expectations. As far as we have come with advancements in digital customer experiences, we have an equally far way to go.
No Guarantees... Twitter Verification Application Open to the Public
In this post I explore the Twitter verification process and find out it ends much like you would expect... rejection. Despite rejection, I find silver lining for the value of the Twitter verified badge.
One liners - People aren't reacting to Facebook's Reactions
I have used the new-ish Facebook reactions only once. In this post we use the marginal benefit/cost equation to demonstrate why Facebook isn't changing the game with this feature.