"Sh*t" on My Car - Words for Potential Wrapify Advertisers
Through a third party, Wrapify, an advertising platform connecting drivers and brands to create powerful on-vehicle advertising, my car was wrapped with advertisements for a Chicago shared office space company, Make Offices from Mid-May to early August. For a second time from Mid-November and set to be removed in May 2017 with the Wrap featuring ads from Chicago-based T-shirt customizer, One Hour Tees.
Via my blog series, “Shit” on my Car, I am chronicling the driver experience. Below are a few thoughts for potential Wrapify advertisers.
Pay your drivers to learn something about your company.
Like it or not Wrapify drivers become representatives of your business. Give them some materials to become knowledgeable about your business and the products/services you offer.
Since the second wrap (One Hour Tees) was applied, I have been told: “we are fans of you guys”, “OMG that is Macho Man Randy Savage on the side of your car” and asked for business cards to inquire about an urgent order.
I probably could have provided leads for at least a couple of deals… Empower the drivers to represent you well because either way they are talking about you.
Put a call to action on your wrap
How do you know the money are you spending on this campaign (or any for that matter) is working/worked if you don't tie it to results. Put a unique phone number, a QR code or special URL on the ad so you can definitively tie KPIs to the initiative.
In summary, I am not sure what percentage of the total amount paid ends up in the driver's pocket but for argument's sake lets say it is only 5%.
Driver earnings (5% of total): $264
Total amount paid by the advertiser: ~$5,300
Three months of Chicago billboard at a total cost of less than $6K?* Sounds like a great deal!
*cost estimates were not confirmed with Wrapify