Just Say It. Don't over say it. Conversation Language.

Just Say It. Don't over say it. Conversation Language.

I'm guilty... We all are to a certain degree. What are we all guilty of? 

Using more complex language than required to make a point or explain something. 

Why do we do this? To make ourselves feel important? Masking not fully understanding a problem or situation? Dancing around answering a question?

No matter the reason, we are suffering. Our co-workers are suffering. Our organizations are suffering from decreased effectiveness, productivity, and clarity brought on by longwinded complex language. 

As Granville N Toogood states in "The Articulate Executive":

"nothing gets in the way of doing business more than language that is anything other than conversational". 

He goes on to say: 

"a businessman should not sound like a businessman. A chemical engineer should not sound like a chemical engineer... and you can be sure that a consultant...should go out of his way not to sound like a consultant"

This should be freeing. Freedom to be yourself. As Christoph Trappe would say be authentic! 

Where to start? 

Marvin H. Swift offers a place to start in his 1997 HBR article. Start by reworking your communications. Take the extra 10 minutes to edit that email, prepare a pointed agenda for a meeting, etc.

He also advises that you stay the course as the rewards from focused communication start rolling in only after it becomes habit. 

"Good communications... is five-tenths mental discipline, four-tenths willingness to rework first drafts, and one-tenth aptitude." - Marvin H. Swift "Clear Writing Means Clear Thinking Means…"

Even in the process of writing/ editing this post I found myself writing in non-conversational language. 

It's a battle I'll continue fighting. 

Question: Are you up to the challenge of using conversational language? Being authentic? 

Give it a try and let me know how it goes! 

"Control the controllables"- Bill Lynch

"Control the controllables"- Bill Lynch

Marketing and IT. Imitation is the Most Sincere Form of Flattery

Marketing and IT. Imitation is the Most Sincere Form of Flattery