In order to reach the next level you don't need more of what got you there, but something new. This article will give you a five-step process for trying something different that may get you to your goal.
"Dead" Marketing Funnel May Not Be as Dead As People Think: Rise of Complex Consumer Decision-Makings
Is your marketing funnel dead? It's not! In an interactive, data-driven world, the traditional linear approach to selling just doesn't make sense anymore. Learn how to think differently about leads and looking at a lead funnel in this article.
Open Letter to eMarketer Behind The Numbers on the Future of Podcast Business Models
An open letter to the eMarketer team about the future of podcast business models. Did they ask for my opinion? NOPE but during a workout I found myself formulating a response as if they had. Posted here for your enjoyment.
Get your message across with the three Bs
Use the three Bs to define your message. In this post I explore a few characteristics of a marketing message that resonates with the intended audience.
Fit for purpose - 2020 helped me lose 20 lbs
Every year I set out to lose weight and despite COVID keeping me away from the gym and significantly reducing my distance from the fridge at all times, this was the year I finally broke through and lost the weight.
I could be wrong but - Thoughts on intellectual humility
Failure or achieving versions of success are a part of life. Improving on those efforts or learning how you could be better next time is seen as optional. Be open to: improvement. Learning/ understanding someone else’s viewpoint. Getting better.
Setting up Alexa in your Toyota - What year is it?
Kudos to Toyota for figuring out how Install Alexa into a previous year’s model and for making a large leap in their digital to physical world capabilities.
"Working from home will save the world" and other reactions to the largest experiment in remote work
Explore the findings of a recently reconducted HBR study, and my musings on the positives and negatives of working from home.