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#DeskJockeyChronicles
Fab 5 Podcasts: NPR News Now
Nov 12

Nov 12 Fab 5 Podcasts: NPR News Now

Jeff Sanders

“Fab 5” Podcasts Number 2? “NPR News Now”. This five minute podcast is produced hourly to keep you up on the happenings across the globe. 

Fab 5 Podcasts: Jay Today
Oct 30

Oct 30 Fab 5 Podcasts: Jay Today

Jeff Sanders

Podcasts are a great way to stay up to speed on current events. Check out my “fab 5” Podcasts. Number 1? “Jay Today” with Jay Baer. 

Apple Podcasts out. Overcast In.
Oct 28

Oct 28 Apple Podcasts out. Overcast In.

Jeff Sanders

The Apple Podcasts app got a refresh with the iOS deployment and it became unuseable. Hello Overcast! 

Time Out - See you in 2018
Sep 15

Sep 15 Time Out - See you in 2018

Jeff Sanders

I am taking a quick pause from the blog to tackle a few other projects. See you in 2018! 

Amazon Prime Memberships, the new normal - Part 2
Jun 25

Jun 25 Amazon Prime Memberships, the new normal - Part 2

Jeff Sanders

In the span of 2 weeks, two announcements made Amazon Prime an option for some where it previously may have not been and potentially more attractive in the near future for all. 

Amazon Prime Memberships, the new normal
Jun 8

Jun 8 Amazon Prime Memberships, the new normal

Jeff Sanders

The no-brainer statement of the year, Amazon Prime members spend more on Amazon than those without a membership. If you haven't bought in yet, you will... 

Marriott email campaign - Using data to get personal
May 30

May 30 Marriott email campaign - Using data to get personal

Jeff Sanders

Can you use your transactional data to get intimate? Marriott/Courtyard managed to do so! 

Amazon Alexa - Skills - Use Alexa to Stream Netflix
May 18

May 18 Amazon Alexa - Skills - Use Alexa to Stream Netflix

Jeff Sanders

"Alexa, ask Netflix to play the next episode of How I Met Your Mother." If you said this to Alexa, you would get crickets. Right now you cannot use Alexa skills alone to stream Netflix on your TV. 

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DeskJockey Chronicles Book Club

Featured
Dad Tired and Loving It: Stumbling Your Way to Spiritual Leadership
January 12, 2021
Dad Tired and Loving It: Stumbling Your Way to Spiritual Leadership
January 12, 2021

Have the day-to-day realities of being a dad and husband left you frustrated or just plain worn out? You're not alone. Jerrad Lopes felt that way too...until he started blogging about his struggles and discovered thousands of other men who want to be good husbands and fathers but don't know where to start.

In Dad Tired and Loving It, you will learn that spiritual leaders:

  • Realize their story isn't the story - it's all about Jesus

  • Point their wives, children, community, and world toward God

  • Stumble their way through spiritual leadership rather than doing nothing

  • Seek humility rather than strive for perfection

When you begin to understand the bigger picture of God's purpose for you in your marriage and family, you'll see that the good news of Jesus makes it possible for you to love and lead without fear and discouragement. Get equipped and encouraged as you become the man God is calling you to be - even when you're dad tired.

Read more →
January 12, 2021
Cribsheet: A Data-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool
January 12, 2021
Cribsheet: A Data-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool
January 12, 2021

With Expecting Better, award-winning economist Emily Oster spotted a need in the pregnancy market for advice that gave women the information they needed to make the best decision for their own pregnancies. By digging into the data, Oster found that much of the conventional pregnancy wisdom was wrong. In Cribsheet, she now tackles an even great challenge: decision-making in the early years of parenting.

As any new parent knows, there is an abundance of often-conflicting advice hurled at you from doctors, family, friends, and the internet. From the earliest days, parents get the message that they must make certain choices around feeding, sleep, and schedule or all will be lost. There's a rule - or three - for everything. But the benefits of these choices can be overstated, and the trade-offs can be profound. How do you make your own best decision?

Read more →
January 12, 2021
The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age
January 12, 2021
The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age
January 12, 2021

Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20 percent of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30 percent, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations.

Read more →
January 12, 2021
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
January 4, 2021
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
January 4, 2021

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expert consultant, this groundbreaking book will show you how to turn ordinary customers into members for life.

Read more →
January 4, 2021
As Seen/Heard On
Augusto Digital - Case Study
April 6, 2020
Augusto Digital - Case Study
April 6, 2020
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April 6, 2020
Lionbridge onDemand (Translation Service) Grows 68 Percent in 2016
March 8, 2017
Lionbridge onDemand (Translation Service) Grows 68 Percent in 2016
March 8, 2017
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March 8, 2017
IMPACT16 - Sports and Real Estate Panel Moderator
September 17, 2016
IMPACT16 - Sports and Real Estate Panel Moderator
September 17, 2016

IMPACT16 will be a two-day conference focused on the latest advancements in Internet Marketing, organizational leadership and innovation.  The IMA board now comprised of Google, Oracle, Microsoft, Evite, Montage Resorts, MarketLinc, Sage and E&Y has dedicated itself to build world-class content at a venue that is second to none, ARIA. The conference is expecting 1000 professional registrants, mainly CMO, CIO, Director and executive level audience.

Read more →
September 17, 2016
079 – Jeff Sanders, Digital Marketing Manager, Life Fitness
May 3, 2016
079 – Jeff Sanders, Digital Marketing Manager, Life Fitness
May 3, 2016
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May 3, 2016
071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff Sanders
March 14, 2016
071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff Sanders
March 14, 2016

In this Conversation We Cover: - How Life Fitness deals with being a Global company - How to change the marketing message of our company to localize it in specific areas. - Why it’s important to keep your message consistent across all social channels. - How Life Fitnss ensues that their messaging never gets annoying - How playing college football can relate to marketing   Quote: “Football is a technique game, sometimes it takes extra effort to get it right but once you do everything is easier. It’s the same for marketing” - Jeff Sanders   Jeff Sanders (@JSAND4MAYOR) is the Digital Marketing Manager at Life Fitness. He manages the digital web marketing strategy for the global Life Fitness brand. Since joining the Life Fitness team back in October of 2014, Jeff has defined the roadmap for the web portfolio including 20 international markets. He’s collaborated with the CRM, analytics, and international teams to establish best practices, and he’s played a major role in increasing online revenue and offline impact.

Read more →
March 14, 2016
The Language of Money: How Human Translators Give Companies A Competitive Edge
February 1, 2016
The Language of Money: How Human Translators Give Companies A Competitive Edge
February 1, 2016
Read more →
February 1, 2016
21 Insightful Tips To Drive Traffic To Your Website in 2016
January 12, 2016
21 Insightful Tips To Drive Traffic To Your Website in 2016
January 12, 2016
Read more →
January 12, 2016
Responsible Social Media: Knowing the Boundaries
February 16, 2015
Responsible Social Media: Knowing the Boundaries
February 16, 2015
Read more →
February 16, 2015
Mobile Opportunity
February 15, 2015
Mobile Opportunity
February 15, 2015
Read more →
February 15, 2015
 
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