Switching Cost: Uber versus Lyft

Switching cost explored with ride-sharing apps as the example. What is your time worth? $500/hour?

I didn't think the offers were worth my time to switch from Uber. After thinking about how little effort was involved in the switch, I found decided differently. 

Leadership Nugget- Repetition - John Wooden

Repetition: the act of repeating something. If doing something twice or even three times meant it would lead to success when it was "live", would you put in the work? In this Leadership Nugget, I use John Wooden's words to say that to be successful, you have to be willing to be repetitive. 

Digital Concert Experience

Consumer expectations are changing faster than marketers and business operations can keep up with. Live events do not fall outside these expectations. As far as we have come with advancements in digital customer experiences, we have an equally far way to go.