January 12, 2021

Dad Tired and Loving It: Stumbling Your Way to Spiritual Leadership

January 12, 2021

Have the day-to-day realities of being a dad and husband left you frustrated or just plain worn out? You're not alone. Jerrad Lopes felt that way too...until he started blogging about his struggles and discovered thousands of other men who want to be good husbands and fathers but don't know where to start.

In Dad Tired and Loving It, you will learn that spiritual leaders:

Realize their story isn't the story - it's all about Jesus
Point their wives, children, community, and world toward God
Stumble their way through spiritual leadership rather than doing nothing
Seek humility rather than strive for perfection

When you begin to understand the bigger picture of God's purpose for you in your marriage and family, you'll see that the good news of Jesus makes it possible for you to love and lead without fear and discouragement. Get equipped and encouraged as you become the man God is calling you to be - even when you're dad tired.

January 12, 2021

Cribsheet: A Data-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool

January 12, 2021

With Expecting Better, award-winning economist Emily Oster spotted a need in the pregnancy market for advice that gave women the information they needed to make the best decision for their own pregnancies. By digging into the data, Oster found that much of the conventional pregnancy wisdom was wrong. In Cribsheet, she now tackles an even great challenge: decision-making in the early years of parenting.

As any new parent knows, there is an abundance of often-conflicting advice hurled at you from doctors, family, friends, and the internet. From the earliest days, parents get the message that they must make certain choices around feeding, sleep, and schedule or all will be lost. There's a rule - or three - for everything. But the benefits of these choices can be overstated, and the trade-offs can be profound. How do you make your own best decision?

January 12, 2021

The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age

January 12, 2021

Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20 percent of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30 percent, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations.

January 12, 2021

January 4, 2021

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

January 4, 2021

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expert consultant, this groundbreaking book will show you how to turn ordinary customers into members for life.

January 4, 2021

March 14, 2016

071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff Sanders

In this Conversation We Cover: - How Life Fitness deals with being a Global company - How to change the marketing message of our company to localize it in specific areas. - Why it’s important to keep your message consistent across all social channels. - How Life Fitnss ensues that their messaging never gets annoying - How playing college football can relate to marketing Quote: “Football is a technique game, sometimes it takes extra effort to get it right but once you do everything is easier. It’s the same for marketing” - Jeff Sanders Jeff Sanders (@JSAND4MAYOR) is the Digital Marketing Manager at Life Fitness. He manages the digital web marketing strategy for the global Life Fitness brand. Since joining the Life Fitness team back in October of 2014, Jeff has defined the roadmap for the web portfolio including 20 international markets. He’s collaborated with the CRM, analytics, and international teams to establish best practices, and he’s played a major role in increasing online revenue and offline impact.

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