Source Article: McDonald's is putting its name in the fried chicken sandwich wars

Reaction: 🐔

Take away: We're in the middle of a chicken sandwich renaissance. With McDonald's now getting in the game, this isn't so much as a battle to the death but rather a battle to if the customers can survive their clogged arteries. The real winner here isn't Chick-fil-A, Popeye’s, KFC, or even McDonald's but the winner is lovers of fried chicken everywhere.

I consider myself one of these winners but add in the marketing / social media angles on this, it is professionally interesting as well! Popeyes claiming that they've “run out of sandwiches” to McDonald's simplifying an existing menu items to insert themselves into the conversation, I love all angles of this one.