IMPACT16 will be a two-day conference focused on the latest advancements in Internet Marketing, organizational leadership and innovation. The IMA board now comprised of Google, Oracle, Microsoft, Evite, Montage Resorts, MarketLinc, Sage and E&Y has dedicated itself to build world-class content at a venue that is second to none, ARIA. The conference is expecting 1000 professional registrants, mainly CMO, CIO, Director and executive level audience.
In this Conversation We Cover: - How Life Fitness deals with being a Global company - How to change the marketing message of our company to localize it in specific areas. - Why it’s important to keep your message consistent across all social channels. - How Life Fitnss ensues that their messaging never gets annoying - How playing college football can relate to marketing Quote: “Football is a technique game, sometimes it takes extra effort to get it right but once you do everything is easier. It’s the same for marketing” - Jeff Sanders Jeff Sanders (@JSAND4MAYOR) is the Digital Marketing Manager at Life Fitness. He manages the digital web marketing strategy for the global Life Fitness brand. Since joining the Life Fitness team back in October of 2014, Jeff has defined the roadmap for the web portfolio including 20 international markets. He’s collaborated with the CRM, analytics, and international teams to establish best practices, and he’s played a major role in increasing online revenue and offline impact.